What are your current financial statements telling you about your business’s performance?

What are your primary sources of revenue, and how do they perform relative to one another?

What are your biggest operating costs, and how do you manage them?

What are the main operational challenges you face, and how do you address them?

Who are your primary customers, and what strategies do you use to attract and retain them?

What marketing and sales strategies do you employ, and how do you measure their effectiveness?

How would you describe your company culture, and what strategies do you use for employee engagement and retention?

How does your business leverage technology, and what innovations have you implemented recently?

What are the main risks facing your business, and what measures have you implemented to mitigate them?

What are your long-term goals for the business, and what strategies are in place to achieve them?